There’s a bit of a scam going on these days with Google, called AdWords. I’m not saying the product (or Google) is bad, but the simple fact it’s being used by companies for the wrong reasons. To me it’s a sign of failure. They haven’t been able to get their website ranked organically for some […]
Google AdWords – Good Value for Money? Read More »
SEO for mobile and website optimisation for mobile started years back with the arrival of the iPhone. Now with most websites having 30-60% of their visitors using mobile or tablet devices, we need to get serious if we don’t want rankings to be adversely affected. It’s likely that in 2015 Google will look to downgrade
SEO for Mobile – The next challenge and opportunity Read More »
As Chris Lema mentioned in his recent podcast, most business websites are way too focused upon the website aesthetics and looks. The site theme and ‘branding’. It’s agonized over for days, even weeks, as it was with company reports and brochures in the 90s. Yet the reason for the sites existence, being to get sales
WordPress 1,2,3 – Speed, Traffic, Security Read More »
It’s a good question. After all, over 95% of search traffic comes via page one of a Google search result. And for most NZ websites, 50-70% of their new website traffic and subsequent business, comes from someone doing a Google search. If your website isn’t showing up on page one for multiple search terms, your
What’s Your Google Ranking? Read More »
We’ve done a few AdWords campaigns recently for clients and it’s become clear that many are not getting good value. One new client was spending around $350 per week for around 80-90 new visitors per day which they were happy with. With an average cost of 75c per click. This seemed high to me, even
Google AdWords – Not for the DIY Read More »
There’s lots of stories around Yellow Pages online and its effectiveness for business advertising – Eager Yellow Pages reps always have a slick, plausible story to tell. How truthful are they? Independent case studies are rare, but here’s one from Brisbane. You’ll now discover the relative leads generated and costs across Yellow, Google Adwords and
Yellow vs Google – The Numbers tell all Read More »
Google places and search optimisation helps provide a generic (free) listing. But with the technology upgrades of Google Maps, Adwords gets better too. Adwords is often referred to as ‘pay-per-click‘ (PPC). We know that poor Yellow Pages are buying huge amounts of Adwords to get their various categories listed. But buying categories isn’t very effective.
Shhh! Google Adwords Secrets Read More »
As of 2nd February 2011 you can now buy Adwords on a city by city, region by region basis, including multiples of each. (Read Google announcement) This is very handy, since it allows you, the retailer or business owner, to target your local area, not waste money showing people your offering in a town thousands
Googles AdWords is Now Local too Read More »
Of this there’s NO doubt. When WAS the last time you glanced at the Yellow Pages? If you are like me, you probably threw them in the trash when they came. This hasn’t helped Yellows status or finances, with them recently announcing one of the biggest corporate losses in New Zealand history. (Story below). Some
Google Wins – Desperate times for Yellow Read More »
Yes. At least as far as Google is concerned… I don’t believe it’s a deliberate policy by Google and is likely fixable, but looking at a Google Search these days often brings up a map, gives a distinct benefit to those businesses that have their own street access and storefront. Below is a Google Map
Are Street frontages better than Malls? Read More »
