Google Secrets

What’s Your Google Ranking?

It’s a good question. After all, over 95% of search traffic comes via page one of a Google search result. And for most NZ websites, 50-70% of their new website traffic and subsequent business, comes from someone doing a Google search.  If your website isn’t showing up on page one for multiple search terms, your

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Shhh! Google Adwords Secrets

Google places and search optimisation helps provide a generic (free) listing. But with the technology upgrades of Google Maps, Adwords gets better too. Adwords is often referred to as ‘pay-per-click‘ (PPC). We know that poor Yellow Pages are buying huge amounts of Adwords to get their various categories listed. But buying categories isn’t very effective.

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Googles AdWords is Now Local too

As of 2nd February 2011 you can now buy Adwords on a city by city, region by region basis, including multiples of each.  (Read Google announcement) This is very handy, since it allows you, the retailer or business owner, to target your local area, not waste money showing people your offering in a town thousands

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