SEO for Mobile – The next challenge and opportunity

SEO for mobile and website optimisation for mobile started years back with the arrival of the iPhone. Now with most websites having 30-60% of their visitors using mobile or tablet devices, we need to get serious if we don’t want rankings to be adversely affected. It’s likely that in 2015 Google will look to downgrade more sites that are poorly coded and not ‘mobile friendly’ since it does affect the user experience.

My industry colleague and fellow SEO geek Jim Stewart had a great video podcast this week on the changes at Google and what to do about it.

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