As of 2nd February 2011 you can now buy Adwords on a city by city, region by region basis, including multiples of each. (Read Google announcement)
This is very handy, since it allows you, the retailer or business owner, to target your local area, not waste money showing people your offering in a town thousands of miles away. Google is obviously using this to only serve up the right ads of suppliers, in the very targeted region requested.
This upgrade has several benefits for both customer and retailer, not the least being that the pay-per-click cost may be cheaper for the business, and you’ll get more relevant results and selling opportunities. The ‘early bird’ businesses who get into this first will do the best…
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