73% of people are more likely to make a purchase after watching a video about a product or service, especially when it is educational, not just pushing features and benefits… Somewhat surprisingly, some amateur videos are more effective than many professional ones, often because these are seen as more authentic and relatable.
The Value of Video Marketing in Education and Service Sales
- Youtube as a search engine
Your Youtube channel can be critical in gaining new traffic today as Google Search targets advertisers now, making organic SEO less effective. But Youtube is a viable alternative. In some markets, it now gives better results than the Google search page ever did! - Enhanced Engagement
Video content captures attention more effectively than text or static images. In the education and service industries, where complex concepts often need explanation, video provides a dynamic medium to showcase offerings in an easily digestible format. - Building Trust and Credibility
Video allows educational institutions and service providers to showcase their expertise, facilities, and success stories. This transparency helps build trust with potential students or clients, making them more likely to choose your offerings. - Improved SEO and Online Visibility
Incorporating video content into your marketing strategy can significantly boost your search engine rankings. Websites with video content are more likely to appear in search results, increasing visibility and attracting more potential customers. - Higher Conversion Rates
Video marketing has been shown to improve conversion rates across various industries. In education and service sales, video can effectively demonstrate the value of your offerings, leading to increased enrollments or service subscriptions. - Mobile-Friendly Content
With the increasing use of smartphones for online browsing, video content is particularly effective in reaching mobile users. This is crucial for educational institutions targeting younger demographics who primarily consume content on mobile devices.
AI Tools for Video Creation and Editing
Using your mobile phone is adequate for personal recordings but ensure you have a separate microphone input for the audio. You’ll need some editing for intros, content or text overlays, which is easier now, using one of many AI-powered tools available. Aside from my Youtube and Vimeo tools, the small business editing and creation tools I like are listed below:
- InVideo
This popular, user-friendly platform offers a huge range of AI-assisted video creation and editing tools, including a library of templates for intros and outros. It’s great for beginners and allows easy trimming, overlays, and adjustments - Veed
A slick cloud-based video editor that offers AI-powered features like auto subtitles, background removal, clips. It’s user-friendly and great for short-form content, social media videos plus has good screen sharing/capturing tools. My personal favourite. - Canva
This is a popular, multi-purpose system makes it easy for users to create eye-catching videos quickly and easily. With just a few clicks, you can create professional-quality videos for social media, marketing campaigns or blog articles. - Synthesia
This AI video generation platform allows you to create professional-looking videos with virtual presenters, making it easy to produce educational content or service demonstrations without the need for filming. - Moovly
An intuitive video creation platform with AI-assisted features for automating aspects of video production, such as voice-overs and animations.
By leveraging these AI tools, service providers can create high-quality video content more efficiently and cost-effectively than ever before. This allows for more frequent and diverse video marketing or educational campaigns, helping to attract and convert potential clients in an increasingly competitive digital landscape.
With the aid of AI-powered video creation tools, even organizations with limited resources can produce professional-quality video content to effectively showcase their offerings and drive growth.