We’ve done a lot of school websites for a client and always follow what’s happening in this space. This month Google released their Google Classroom product, an enhanced replacement of their Google Apps for Education. This will solve a number of long-standing document management issues teachers have today. Our own focus next year will be […]
Explosive Growth in e-learning Read More »
As well as WordPress development services, we also maintain an extensive educational blog Digital Marketing, running since Feb 2008. It provides a wealth of innovative ideas and observations around direct response marketing, SEO and online marketing. We discuss business websites, Google, SEO, Mobile, eCommerce, email marketing, even Direct Mail. For those that want to see
Our WordPress Training Resources Read More »
Innovative Marketers and business owners know the value of taking charge of their online presence. Employing a web designer to do site changes is silly. The WordPress CMS platform provides fully control of your content via desktop or mobile device. WordPress is easy to establish and exceptionally Google-friendly, meaning they get traffic and results. However
WordPress Training for Marketers Read More »
“It’s like watching a train wreak happening… Very few business will not have been affected in some way by the internet, and they really need to look at their business model.” The words of technology commentator Nigel Horrocks in a Radio NZ interview back in 2011. (27th Jan). He talked of retailers here and in
Online Shopping – Killing Store Sales? Read More »
Bloggers can rejoice. Last month Google rolled out a major update called Hummingbird. This is part of their ongoing strategy to make search results more relevant. To further weed out those trying to manipulate the system and give more meaningful results. The effects for many companies has been dramatic. [gravityform id=”2″ name=”Contact us” title=”false” description=”false”]
Google – Focus More on Content, not Backlinks Read More »
We’ve been doing lots of eCommerce shop upgrades lately. These are small business shopping sites that have become outdated, with falling traffic and sales. Many are running on older open source platforms like Cubecart, Opencart, Zencart, OSCommerce etc. Once considered good DIY platforms that were easy to establish but are now being overtaken. It’s a
Shopping Site Makeovers Read More »
It’s a good question. After all, over 95% of search traffic comes via page one of a Google search result. And for most NZ websites, 50-70% of their new website traffic and subsequent business, comes from someone doing a Google search. If your website isn’t showing up on page one for multiple search terms, your
What’s Your Google Ranking? Read More »
Google places and search optimisation helps provide a generic (free) listing. But with the technology upgrades of Google Maps, Adwords gets better too. Adwords is often referred to as ‘pay-per-click‘ (PPC). We know that poor Yellow Pages are buying huge amounts of Adwords to get their various categories listed. But buying categories isn’t very effective.
Shhh! Google Adwords Secrets Read More »
Social media, primarily Facebook, is where many people now ‘reside’ when they go on the net. Activity within Facebook is now similar to Google search! From a business perspective, you need to be where your customers are. Although online search and your website are major drivers of new sales for small business, close behind are
Understanding FACEBOOK Read More »
