In the past, promoting yourself was all about having the right branding. Marketing people and designers all told you the importance of branding – The right ‘look’ or logo. But, when it comes to online marketing, the purpose and functionality of a website is key. Successful, high traffic websites do not replicate what is done […]
Need sales? Expert Design is not Enough Read More »
Gathering leads should be the basis for any website. It starts with subscribe forms, tied into a good email marketing system like mailchimp, aweber or similar. This is where we must all start, by building a mailing list. There are new tools like optinmonster that helps boost signup rates too. With additional effort, you can
Is it time for Marketing Automation? Read More »
There’s lots of reasons websites don’t work well. Poor design, bad coding, poor content and too little attention to what Google wants in a site. Yet upgrades are often deemed unnecessary by some, too costly. Instead of online, another option is to hire a salesperson, who’ll focus upon finding new customers. After all, it’s what
Website Not Working for You? Read More »
There’s been a steady increase in WordPress themes that are essentially a single page, with various elements floating about. From an aesthetics viewpoint they can look amazing and I expect make for a great presentation when viewed on a large Mac monitor. But are they a good choice for those starting out? We don’t think
Do Single Page Themes Work? Read More »
We know of many businesses who decided to ‘redesign’ their website as traffic was falling and online sales leads infrequent. The website is after all, an online version of a printed brochure. we’ve seen where a local design shop or marketing expert confirms the need for a ‘refresh’ of their branding and copy, with a
Will a New Theme or Redesign Improve Traffic? Read More »
Websites are awash with fancy sliders these days and those developing these things doing very well. It seems most new websites or pre-built themes include one on the home page, be it a business, community or shopping cart site. However although many designers love and recommend these tools (especially the sliders with layers), the truth
Sliders Suck – Don’t use them! Read More »
Themes for WordPress is a hot topic, especially for newcomers. Many are available within the WordPress repository, plus thousands more on various websites. The choice of themes is largely driven by how nice they look, not how well they are coded or comply with best practices. Obviously only a small number of geeks out there
Themeforest & Elegant Themes – Take Care Read More »
A big part of succeeding online today is getting lots of traffic, then converting that traffic into sales. Certainly you must have a website that is fast and works well with clean coding that the Googlebots like. But after this foundation is in place, there has to be a big focus upon relevant, fresh content
For More Traffic, Simply Add Content Read More »
Bloggers can rejoice. Last month Google rolled out a major update called Hummingbird. This is part of their ongoing strategy to make search results more relevant. To further weed out those trying to manipulate the system and give more meaningful results. The effects for many companies has been dramatic. [gravityform id=”2″ name=”Contact us” title=”false” description=”false”]
Google – Focus More on Content, not Backlinks Read More »
We’ve been building lots of small business websites recently. Our busiest quarter ever! One thing that is coming out is the desire for more features. Specifically, items like webforms that auto-respond to client enquiries, provide email newsletter signups, search optimised, plus Facebook and CRM integration. Thankfully, people are realising that the lovely looking ‘brochure websites’
More expensive, smarter websites Read More »
