The last year has seen an explosion in systems that help build your mailing list. Optim monster has been the default premium tool, one we’ve added to several client sites. But this month has seen the release of an even better one. Thrive leads. It has better features, better tutorials and is a lot better […]
List Building Tools Essential for Growth Read More »
Largely overlooked by most in the web design trade, is Googles renewed focus upon better ranking sites that are mobile friendly. This means they are mobile-responsive, fast and well coded, to help viewing the site on small screen. The second issue of site speed is often overlooked by web designers, especially those using WordPress. These
Google Focuses on Mobile and Website Performance Read More »
In the past, promoting yourself was all about having the right branding. Marketing people and designers all told you the importance of branding – The right ‘look’ or logo. But, when it comes to online marketing, the purpose and functionality of a website is key. Successful, high traffic websites do not replicate what is done
Need sales? Expert Design is not Enough Read More »
Gathering leads should be the basis for any website. It starts with subscribe forms, tied into a good email marketing system like mailchimp, aweber or similar. This is where we must all start, by building a mailing list. There are new tools like optinmonster that helps boost signup rates too. With additional effort, you can
Is it time for Marketing Automation? Read More »
There’s lots of reasons websites don’t work well. Poor design, bad coding, poor content and too little attention to what Google wants in a site. Yet upgrades are often deemed unnecessary by some, too costly. Instead of online, another option is to hire a salesperson, who’ll focus upon finding new customers. After all, it’s what
Website Not Working for You? Read More »
There’s been a steady increase in WordPress themes that are essentially a single page, with various elements floating about. From an aesthetics viewpoint they can look amazing and I expect make for a great presentation when viewed on a large Mac monitor. But are they a good choice for those starting out? We don’t think
Do Single Page Themes Work? Read More »
We know of many businesses who decided to ‘redesign’ their website as traffic was falling and online sales leads infrequent. The website is after all, an online version of a printed brochure. we’ve seen where a local design shop or marketing expert confirms the need for a ‘refresh’ of their branding and copy, with a
Will a New Theme or Redesign Improve Traffic? Read More »
Websites are awash with fancy sliders these days and those developing these things doing very well. It seems most new websites or pre-built themes include one on the home page, be it a business, community or shopping cart site. However although many designers love and recommend these tools (especially the sliders with layers), the truth
Sliders Suck – Don’t use them! Read More »
Themes for WordPress is a hot topic, especially for newcomers. Many are available within the WordPress repository, plus thousands more on various websites. The choice of themes is largely driven by how nice they look, not how well they are coded or comply with best practices. Obviously only a small number of geeks out there
Themeforest & Elegant Themes – Take Care Read More »
A big part of succeeding online today is getting lots of traffic, then converting that traffic into sales. Certainly you must have a website that is fast and works well with clean coding that the Googlebots like. But after this foundation is in place, there has to be a big focus upon relevant, fresh content
For More Traffic, Simply Add Content Read More »
