The automotive sector has around 50,000 search queries a month across New Zealand. Most of this traffic and sales leads go to the top 2%, being the market leaders. (read more). The leaders have more than just a better website. They also have a marketing system and expert strategy in place. Now you can too…
Automotive Website – The Special Features
The key thing for those doing car repairs or serving is to to get customers to turn up at your business! 
Your website content should be relevant to your local clients and also updated regularly with new offers, specials, news etc, just as you would advertise these in the local press.
Unlike the first generation brochure websites common in the trade, ours is a content-managed version with built-in blogging features, allowing business owners to update or add pages themselves at no cost, whenever they like. This can be by Web browser, Desktop App, even a free iPhone or Android App! Also, clients are automatically notified of the new offer or article by email campaign. Full website analytics is also included as well as social media integration.
The website is search optimised in accordance with latest Google webmaster guidelines and of a mobile-responsive design, ensuring it displays superbly on mobile devices and smartphones. In the US market, around 56% of consumers regularly use mobile to visit websites. We expect the same to occur here.
Sell Service Vouchers or Accept Payments Online
We include a mini shop with each site, allowing business owners to not only collect credit card payments online, but to look to sell special service vouchers and/or speciality items.
We recommend these e-stores are setup primarily for existing clients as a special ‘trade’ or club members. A simple online store allows you to provide convenient ecommerce tools for your most loyal clients.
Add in Google Apps, Maps and Places Listings
Key ingredients for online leads in this sector is having a validated business listing on Googles Maps. It’s a great shortcut to page one of search.
Today 44% of NZers own a smartphone with the Google Places app built in, helping them find businesses in an instant.
Some NavMan GPS models use Google business listings too. Are you listed correctly?
Blend in Some Traditional Things
We recommend automotive dealers augment low cost email marketing campaigns with direct mail. (Yes, there is still a place for print). It’s been proven that sending out duplicate monthly or quarterly offers to existing clients by email and letters together, increases response rates by up to 50% and monthly sales by 15-25%.
Fortunately, many WOF and auto service operations already do regular letter and service reminder mail outs generated by in-house systems. Now they just need to supplement this with email to further improve sales.
No Sales Leads Should Go Unanswered
Unfortunately it’s too common for online leads using the standard enquiry forms to be lost or not responded to. Many in the auto trade are just too busy working to check emails during the day. This is understandable.
But this oversight destroys the consumers or prospects confidence in the company concerned. Customers expect a quick response to both phone messages, emails and website enquiries. We therefore provide expert tracking, notification and follow-up options with our websites, to prevent this occurring. This package includes free mobile apps to monitor your email and marketing efforts…
A Complete Automotive Marketing Package
Automotive Businesses need more than just a website. We offer a more complete, guaranteed-to-work 5-piece online marketing package that includes:
1. Mobile & search-optimised website that owners can update themselves
2. Simple ecommerce tools allowing client bill payments and online sales
3. Boost your online profile with Directories, Google Maps listings & Social Media
4. Monthly mail marketing (print+email) promoting offers to existing clients
5. Simple lead and customer management system to keep track of it all
We try to make it all easy and affordable with various low risk, ‘easy entry’ monthly packages to suit any automotive industry business, large or small. A new site or an upgrade. Email at [email protected] or fill in the form below and we’ll prepare a free, no obligation quote.
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