With thousands of themes available, where to start? As more a developer than a design person, we look beyond the pretty visuals, examining theme coding overhead, security, speed and load times. These factors can dramatically improve site stability, Google ranking and mobile traffic potential. This means avoiding all the ‘boated’ multipurpose themes on sites like Themeforest, bundled with layout tools like Elementor. The safest, most robust themes are from Kadence, Astra and GeneratePress, using the extended Gutenberg block editor.