Much of our recent work has been seeing how client Learndash, WooCommerce, Events and Directory sites can be equipped with powerful social media and community toolsets, as part of the website itself. The core aim here is to improve on-site interaction and engagement, key to building traffic, sales and retaining clients. This trick also avoids sending people off to third party social media to chat and converse, where you’ll risk losing them to other competitors. However that’s not to say you shouldn’t use other social platforms like Twitter, Telegram or Facebook. Most websites rightfully encourage the sharing of content with these platforms, to extend their reach and subscriber base.
But, what happens if that group or channel disappears, or is no longer available? With the increasing censorship and de-platforming occurring on the major social media sites, especially those groups discussing govt politics or health topics, running your own low cost WordPress-based social media platform, for your followers, under your own control, starts to make a lot of sense in 2023.
WordPress community sites can be even more inviting, not just with comments tools, but various membership plugins that provide content control for those signed up. We can add in even more, including Facebook-style chat, groups, friends, audio and video tools. There are endless options around the control and management of content, subscribers, groups, post access and security to ensure we all stay safe too. The user and/or site owner decides what you can see publically or when logged in as a validated user or site member.. Stunning.